Mr. William Bryant And His Romantic Antics Essay Example for Free

Mr. William Bryant And His Romantic Antics Essay Romanticism is a style of writing based in the late 19th century. It is characterized by nature, individual expression, emotion and imagination. Many writers in his time were part of the Romantic Movement and William Cullen Bryant was one of them. His poems are full of Romantic ideals such as the benevolence of Nature and the emphasis on emotion. Bryant is clearly a Romantic poet and his poems Thanatopsis and To a Waterfowl are clearly illustrations of this. Nature is a big part of both Thanatopsis and To a Waterfowl. In Thanatopsis, Nature actually has a speaking part. The personified Nature teaches the reader to not fear death, but accept it as a part of life. Nature in this poem is very comforting. She is described in detail and is portrayed as calm and compassionate in her way of speaking. In To a Waterfowl, nature is also important and in this poem, it is more concrete than the Nature in Thanatopsis. Bryant is talking about a lone waterfowl that is flying through the air. The waterfowl is part of nature and he questions it as if it would answer. In Romantic poetry, it would answer, as in Thanatopsis, where nature actually speaks to the reader. This also shows the freedom and the mystical aspect in his writing. Idealism is also a big romantic characteristic in these poems. In Thanatopsis, realism would consider death a dark and horrible thing. However, the idealistic Bryant portrayed it as a part of life and that dying would bring you back to the divine Nature. In To a Waterfowl, the bird is solitary because he is a freethinking spirit and is flying free from others conventional ideas. This appeals to the radical and the idealistic Romantic in him. This poetry by William Cullen Bryant is clearly of the Romantic style. He uses nature in his poetry in an aesthetic way, stating it as a kind being. Idealism is used in a romantic manner, glorifying death and showing the freedom of life in its natural form. His poetry is full of content and emotion with forgiveness and love. Bryants Thanatopsis and To a Waterfowl are two excellent examples of Romantic poetry because they use  Romantic ideas of freedom, idealism, and benevolence of nature.

What Is Career Planning And Development Commerce Essay

What Is Career Planning And Development Commerce Essay Individuals can no longer expect job security and a career path that takes them through a steady progression of jobs of increasing status and responsibility. The employee has the lead responsibility for his or her career development. Supervisors, managers, and the organization can provide meaningful assistance in this process. There are numerous ways for an employer to contribute to an individual employees career development and at the same time meet the organizational needs. The outcomes desired by organizations include achieving the best match between people and jobs. Individuals desired outcomes range from status to job flexibility to monetary rewards, depending upon the situation.( Cheryl, H 2005) According to Tricia Jackson, 2004, Career Development is a process of assessing, aligning and balancing organizational and individual needs, capabilities and opportunities and challenges through multiple approaches and methods. It emphasizes the person as an individual who performs configures and adapts various work roles. Career development is not a mere management responsibility. It is a composite organizational process which involves people, addresses their ambitions, assigns them roles responsibilities commensurate with their potential, evaluates their performance, and creates Job positions to accommodate growth ambitions of employees. Career planning is the process of establishing short or long term career goals and objectives and defining the specific steps required to achieve them. These steps may include the type of jobs, training, development and other activities (Jackson, T 2004). Importance of career planning and development There is increasing rate of change of our organizations and in the knowledge and skills we need to perform our jobs. Both external and internal factors influence the need for career development. Among these factors, Slavenski and Buckner (1988) list the following: o The need to identify and forecast personnel needs o Social and demographic trends o The changing nature of work o Changing types of jobs o Equity and a multicultural work force o Worker productivity o Technological change and decreasing advancement opportunities o Organizational philosophies Employers are motivated to establish career development programs because such programs are seen as an effective response to various personnel problems, because top managers prefer to promote existing employees and to ensure a good fit between the work and the worker, and because employees have expressed interest in career development as a benefit (Gutteridge 1986). Above all, most organizations adopt career development programs in response to pragmatic human resource concerns and because they believe it will help ensure a continued supply of qualified, talented personnel (Gutteridge 1986, p. 58). It is a known fact that most professionals leave an organisation due to lack of career growth. Active career development initiatives by a company is a key retention tool to keep the best talent within its fold. (Sudipta Dev) Advantages of career planning and development Every organisation needs to retain people with the right skills and talent. This can be enabled by investing in their future growth and showing them the path to fulfil their dreams. In this process the effort put by employees gives a fillip to their performance and transforms into greater organisational productivity. The whole process should be well organised to receive full support from employees who will clearly see the advantages. It is mutually beneficial to the employee as well as the employer. No organisation can develop without taking its employees on the growth path and an individuals development is meaningless if it does not align with the organisational goals and strategies. When an individuals aspirations is directed elsewhere from that of his organisations it can lead to absolute chaos. Sudipta Dev) For the employees Career development programmes enable a deeper focus on an employees aims and aspirations-from identification of the handicaps being faced by an employee in accomplishing his goals to the solutions in terms of re-skilling or reassignment. This focus acts as the significant motivator for an employee to excel and exceed the targets From the employees point of view career development initiatives gives them a clear focus about their career track, the blind spots that they have to overcome and the final goal to be reached. This focussed approach works to their advantage from their everyday work to long-term aspirations. (Sudipta Dev) For the organization These career development efforts bring into focus high potential candidates who can be groomed for greater responsibilities in the future. (Sudipta Dev) n organisation focussed on developing the career path of its employees boosts the morale and ultimately the productivity of its staff. (Sudipta Dev) Purpose In undertaking its wide-sweeping Compensation Reform initiative, the Commonwealth of Virginia overhauled its classification and compensation system in favor of a modernized, flexible compensation and performance management system that offers employees the opportunity to more easily take advantage of career opportunities. The current initiative of Compensation Reform is Career Development. This Career Development Guide provides state employees and their management with a reference document that: Offers a general road map for continuing career and professional development. Provides an understanding of the behavioral and technical competencies that are required to effectively perform tasks in their occupations, and to use for career planning. Presents a reference document on learning and other developmental opportunities which may be used in preparation of Employee Development Plans a component of the Employee Work Profile The purpose of career development is to: Enhance each employees current performance Enable individuals to take advantage of future job opportunities Fulfill their employers goals for a dynamic and effective workforce. We live in uncertain times. Factors outside of the employee and employers control may affect the outcome of career actions. But one thing is true the best career development move is to perform well in ones current position. Consistent, high quality performance along with thoughtful career planning will help ensure continued success on the job. People at your company who want to advance their careers are always looking for ways to sharpen and improve their skill sets. Your challenge becomes making sure youre investing in learning programs that will best help your employees address their skill gaps, prepare for future roles, and achieve individual goals-thereby contributing to the success of your company. With carrer planning and Development employers can establish a clear path for employees to achieving their goals. Steps to career planning Steps to Career Planning Step Action 1 Conduct self-assessment. 2 Explore careers that interest you. 3 Make decisions and set goals. 4 Create an action planner. 5 Manage your career. It is important to know your overall goal. Think about where you would like to be at the end of your career and set your plan to get there. The best way to ensure compatibility and balance in your life and career is to consider all aspects of your life from the beginning of your plan. Once you have a sense of what you are trying to accomplish overall, it is important for you to establish your current status. A personal inventory can reveal your: abilities interests and attitudes The inventory will define your: strengths and weaknesses Looking for a match between your strengths and the work you are doing or considering is the most important step before making any decisions. Assessing your personality and attitudes will help you determine the best way for you to move toward your goal: What are your current skills and achievements? What about knowledge and values? How will your learning style impact your pursuit? What are your interests? When you are clear on these things, you will be able to make better choices about the direction you want your career to take and do a better job of convincing prospective employers that you are the best choice!

Business Analysis Of Foxconn Business Essay

Business Analysis Of Foxconn Business Essay The Foxconn Technology Group is specialized in computer, communications, consumer electronics, digital content, auto parts, and sales of high-tech enterprises 6C industry. With roots technology, manufacturing and forward-looking decision-making, Jau-Ji in Taiwan since 1974, particularly in 1988 in Shenzhen Construction, The Foxconn has expanded rapidly, with more than 90 million people and the worlds leading IT customer base, as the worlds largest The electronics industry manufacturer. Exports to the mainland in 8 consecutive years, ranks the top 200 list; 2010 among the Fortune Global 500 2010 No. 112. Leaders Terry Gou founded Hon Hai in Taiwan in 1974 with ten workers to make plastic parts for television sets. In 1988 Terry Gou opened his first factory in Mainland China, in Shenzhen, where his largest factory remains today. Terry Gou now owns 30% of the public company and was ranked 142nd on Forbes magazines 2007 list of the worlds richest people, with a net worth of US$5.5 billion. Scope of business operation The Foxconn leads through its competence, creativity, and teamwork. Its quest for excellence did not allow it to rest on the laurels of its past success, as with the increase in size comes the challenges of operating in a timely fashion. The Group has hundreds of subsidiaries and branch offices through Asia, Europe and the America. The strategy of having two RD Clusters they are based in Asia and the America are the major anchors where the RD teams are housed, where the laboratories are located, and where advanced research is performed. The three design and manufacturing zones that are located in Asia, Europe, and the America are where the design is implemented and final assembly is achieved in large scale/high efficiency/low cost/high quality via vertical integration. The Foxconn prides itself on its commitment to having zero inventory and on time delivery that adds value to existing products, develops new product line, and beats competition to the market, and where affordability me ets state of the art technology. Through its subsidiaries and affiliates worldwide, The Foxconn provides its customers with an all in one service and cutting edge IT products worldwide. Business Model Foxconns leadership is founded on the basis of maintaining a constant focus on Component Module Move and Service, a business model that was envisaged by its founder and CEO, Terry Gou. The Foxconn offers an extraordinary portfolio of capabilities on the design of components and modules that enables it to deliver a one stop solution from design and manufacture to logistics and to repair and maintenance across the globe. The five key tenets of to underlying business model -speed, quality, technology, flexibility, and cost efficiency have proven Foxconns sustainability that lies at the core of its quest for success. Products With its well established technology on molding and tooling, The Foxconn has evolved from being a manufacturer to an innovative technology developer and to becoming the industry leader in mechanical, optical, and electronic integration. It finds a new focus in a host of areas such as nanotechnology, heat transfer technology, wireless networking systems, green environmental technology, CAD/CAE, optical film, sputter technology, AMT, and networking chipset design. Establish itself in China improve the layout The Foxconn continue to enhance R D design and engineering service capabilities, gradually establish a China-centered, extended development to the rest of the worlds international territory. In the Pearl River Delta region, built in Shenzhen, Foshan, Zhongshan, Dongguan Science and Technology Park, and established the Shenzhen Longhua Global Logistics Manufacturing for the Group headquarters, its three business revenue year after year into the top ten enterprises in Shenzhen City, and the top ten tax annual tax contribution of over ten billion yuan in Shenzhen. Park is transforming into a new product R D and design center, the key manufacturing technology R D Center, new materials, new energy R D center, manufacturing equipment and tooling technology research and development center, product display / trade / logistics and distribution center and test base the amount of new products, and strive to become Shenzhen construction of national innovative city, the main driving force. In the Yangtze River Delta region, the layout in Kunshan, Hangzhou, Shanghai, Nanjing, Huaian, Jiashan, Changshu, etc., to form a precision connector, wireless communication components, CNC equipment, body parts, semiconductor equipment and software technology development and supply chain industry chain polymerization system, boosting the regional industrial structure optimization and upgrading. In the Bohai Sea region, the layout of Yantai, Beijing, Langfang, Tianjin, Qinhuangdao, Yingkou, Shenyang and other places, to wireless communications, consumer electronics, computer parts, precision machine tools, automation equipment, environmental technology, nanotechnology and other industries as the backbone for regional economic development and manufacture of kinetic energy transfer technology. In the Midwest, investment Taiyuan, Jincheng, Wuhan, Nanning, Zhengzhou, Chongqing and Chengdu, the focus on the development of precision mold, magnesium alloy, automobile parts, mechanical and electrical modules and other products, actively cooperate with the Rise of Central China, West National Development Strategy. Sophisticated technology to win the opportunity Continued to improve in precision molds, key components, modules and other products both electrical and mechanical integration of technology advantages, The Foxconn actively promote cross-technology integration, nanotechnology, precision optics, environmental lighting, flat panel display, automation, thermal acoustic magnetic, industrial measurement, semiconductor equipment, and other fields have achieved fruitful results. The Foxconn Nanotechnology Research Center of Tsinghua controllable growth of carbon nanotubes and application in the field, continue to achieve groundbreaking results. Group of independent development of industrial robots FOXBOT, in the global technology and manufacturing industry to win the subsequent advantages. The Foxconn testing center in South China and East China is the ILAC International Laboratory Accreditation Cooperation Organization, of which R D validation, product testing, simulation, experiments, and so is a world leading level. The Foxconn to actively create energy saving, emission reduction, green, recycling, green business and rigorously enforce the RoHS WEEE international environmental standards such as independent research and development LED energy saving lamps, energy-saving aluminum, intelligent all heat exchangers and other green products, to promote the production, living the quality of the environment and peoples livelihood continues to improve. The Foxconn has set up all over Papua, the United States, Europe and across three continents of the professional R D network, establish a sound platform for innovative mechanisms and Intellectual Property Management, 2009, to achieve 13,400 patent applications, of which 80% or more categories of invention patents, for 5 consecutive years were total patent applications listed mainland and the top three patent applications. Chinese enterprises become the wisdom of riding the right of the global technology industry pioneer. Feedback social care staff The Foxconn long-term commitment of Charities, 2008, earthquake in Wenchuan, has more than 7200 million for the donations sent to disaster areas. Accumulated over the years donated money to Over one billion NT Group, benefiting more than 30 provinces. Through the disability employment project, and actively explore solutions to social problems disabled; by a wide range of school-enterprise cooperation, and create hundreds of thousands of jobs. People-oriented, profit sharing, employees. Group than the terms of the labor contract law and the full labor contracts, both to purchase legal insurance for all employees, but also for the staff set up five security lines, and establish a comprehensive, multi-level security system employees. Through the allocated units, placements and other measures to motivate good employees, create a well-being, stability and development, the harmonious atmosphere. Foxconn and Tsinghua University, Peking University, National Taiwan University, renowned academic institutes such as cooperative education, and collaboration with local governments Enterprise University, set up different levels of training system for all willing to learn, willing to learn the staff continuing education, lifelong learning opportunities and conditions for the growth of the young talent pool to create institutional memory in order to display the stage and space. Hongfei miles, Fuji is Kang. Foxconn will continue to love and cultural tradition, fulfilling social responsibility, nurturing talent, innovation and development patterns, technological innovation and industrial restructuring challenges a higher goal, to create long-term, stability, development, technology, international of the companys long first-class Green Albert! Foxconn in China, Taiwan, Japan, Southeast Asia and the Americas, Europe and other places have hundreds of subsidiaries and representative offices of global logistics strategy, both R D, design and manufacture of three districts, the global assembly of delivery. Both R D (Time to market) Two R D refers to the Greater China and the United States as two major strategic pivot, set up R D team and research and development laboratories, pulse master technology to meet the Groups product development strategy and an important strategy for global product development customer needs for new product development, creating new growth global markets. Design and manufacture of three districts (Time to volume) Third District design and manufacture of the layout of the focus is mainland China as the center, at least three continents, Asia, the United States and Europe set up two manufacturing bases, with product introduction, design sample preparation, engineering services and high-efficiency low-cost high-quality large-scale vertical integrated manufacturing strengths to provide customers with the most competitive technology products. Global assembly of delivery (Time to money) Global assembly delivery refers to assemble a global scale to ensure the right products, timely, appropriate quality, appropriate to the goods delivered to the client specified location. To this end, with customer needs for global logistics distribution and channel building in order to reach to goods stock, not when the goods are zero inventory objectives. Goals for future Conduct SER on site audits for 200 suppliers identified as being at risk of non conformance Conduct the Conflict Minerals survey throughout the supply chain and require suppliers not to use those metals Drive all PCB suppliers to be certified ISO 14001 standard Drive 200 suppliers to conduct GHG reduction Cooperate with customers and suppliers to initiate the product carbon footprint program Chart below shows the organization structure of Foxconn Board of Directors General Manager Assistant General Manager Executive Vice President Sales Vice President Deputy General Manager of Production Technology Human Resources Finance Department General Administration Department Trade Division Static Division Electronics Division Marketing Design RD Engineering Technology Static Products Electronic Products Service Department Marketing Centre Group Marketing Centre About the Kingdee Kingdee International Software Group Company limited (stock code: 0268) is a lead software company in China specializing in the delivery of foot blade enterprise management software, middleware in the Asia Pacific region.It is also one of the fastest-growing independent software providers in the worlds first line of management in providing online, e-commerce services.Kingdee altar drive as its task to make progress in the management of standard software from it, nurture e-commerce, service its customers, promote Chinas management of pulse encoder device world.Customer first attitude, innovation, integrity and responsibility to reflect the groups core values. Kingdee services to enterprises and government information through its 54 branches, and in marketing and service partners, more than 1,500 consulting, technology and implementation services, and in concentrated demand around the world. It is already recognized by the International Data Co., Ltd. as the largest player in the SME m anagement software market in China in terms of market share of the four series of years, small and medium enterprises as the best in Asia for two consecutive years by Forbes Asia. Future prospects Kingdee IDC, was named as the SME ERP market in China for five consecutive years in Forbes Asias leading, the best in Asia in a million, one for four consecutive years, the best ability to Sofrware Award , the highest capacity management in China Software , Best Technical Innovation Software Award . In 2007, IBM invested Kingdee, as its strategic shareholders. IBM has been with the Groups cooperation incluind products, technology, consulting and marketing. The countrys economic stimulus measures, including plans invigrate electronic information industry, began to take effect in the second half of 2009. In response to the financial crisis, local enterprises have basic IT applications in a more emphasis on internal management, e-commerce, information technology, and industry consolidation, business transformation and upgrading, while the demand for IT consulting and services commensurate with the growth.The Chinese government has actively promoted e-government infrastructure and suppor t for the domestic software industry and the pharmaceutical industry of information technology development. The next four years, is expected to harvest time, and the results of these efforts in China in the manufacture of application software, middleware, e-commerce software development, investment, e-government software, medical and hospital management applications. In 2010, the Group is well prepared to seize the economic recovery and a strong software industry opportunity. It will continue to expand the program to different industries through market penetration and further into a service company, and extend the operation of the entire product lifecycle, thereby enhancing its core competitiveness, providing products and services, improve customer value. The team will enhance merger and acquisition to consolidate its active ingredients business management software and middleware in the area of leadership. The team will also further develop e-commerce, e-government, health care of i ts business, the Group will strive to build a global think tank best management practices to provide greater value in Chinese enterprises, government departments and non-profit organizations. Chart below shows the organization structure of Kingdee CEO Mr. Xu Shao Chun CFO Mr. Chen Deng Kun Non-executive Director Mr. James Ming King Non-executive Director Mr. Ho Ching Hua Independent Non-executive Director Ms. Yang Zhou Nan Independent Non-executive Director Mr. Wu Cheng Independent Non-executive Director Mr. Yeung Kwok On Independent Non-executive Director Mr. Gary Clark BIDDLE Company Secretary Ms. Ngan Lin Chun, Esther ACS Qualified Accountant Mr. Ho Ka Man, Barry CPA Audit Committee of the Board Ms. Yang Zhou Nan Audit Committee of the Board Mr. Wu Cheng Audit Committee of the Board Mr. Gary Clark BIDDLE Employees Conclusion So, we can see lots of difference between Foxconn and Kingdee in business operation, Business Model, Products and Goals for future and etc. The organization structure of Kingdee is smaller than the organization structure of Foxconn. The good thing about the Foxconn is the share in market is large than other company and the competition is strong in the world. And the advantage about Kingdee is the goals are the organization structure is more easy to change than MNC and the management of the company is more humanization. We need to learn the good things and the bad things from Foxconn and Kingdee. The good things can help us to improve ourselves, and the bad things came be the advice to warn ourselves. By the finally, the knowledge are limitless, we should learn more and more knowledge so that we can easy to find the job which we want to get. The information of Foxconn and Kingdee are a good part of the knowledge which we need to learn.

I Wish to Pursue Structural Engineering :: Graduate Admissions Essays

I Wish to Pursue Structural Engineering A simple bridge truss was the first structure I ever analyzed. The simple combination of beams that could hold cars, trains, and trucks over long spans of water fascinated me. Having the tools to analyze the loads on the truss further increased my interest in structures. I encountered the bridge in a textbook for my first engineering class. Knowing that the professor, Mr. Paul Davids, was a tough teacher, I asked him for the textbook so I could study and get ready for the class over the summer. Just arrived from Belize, I was determined to succeed. In class we learned about forces on simple members and then we put the members together to form a simple truss. At this point I had almost decided that structural engineering was the career for me. From there the class just took off: We went on to frames, distributed loads, considered friction; basically we were incorporating real world considerations into structural members. I loved the practical, problem solving aspects of the field. At UC my classes were even more advanced. In my analysis and design classes, I especially enjoyed studying steel design because we not only learned the use of the load resistance factor design but also applied that knowledge -- I designed a four-story building. The professor was a practicing engineer, and he always related the subject to real life steel structures he had engineered, for example, the SB Medical Centre, an all steel building with a base isolated campus. This is the kind of project on which I would like to work, designing the structure and considering how the building will respond to ground motion. After two quarters of structural analysis, I had come as close as possible to analyzing real world structures. Looking back I realize, I had learned great tools for structural analysis, but my "tool box" was still inadequate. I lacked a very important tool: finite element analysis. According to my professor, finite element analysis has revolutionized structural an alysis. Although I liked my classes, my internship experiences really confirmed my interest in structural engineering. While working at Caltrans as a student volunteer, I reviewed computer grading output for streets under construction.

Biography of Wyatt Berry Stapp Earp Essay -- Wyatt Berry Stapp Earp Wi

Biography of Wyatt Berry Stapp Earp Wyatt Berry Stapp Earp was born on March 19, 1848 in Monmouth, Illinois. His father Nicholas was a lawyer who preferred a life of farming. From an early age, Wyatt learned from his father to stand up for what was right. When Wyatt was two years old, the family moved to Iowa. In 1861, the Civil War broke out, and Wyatt's father and three older brothers joined the Union Army. Soon after, Wyatt ran away to enlist, but his father caught him and sent him back home. In 1864, Nicholas left the army, and the family set out for the West. It took seven months to travel from Iowa to California. On the way they encountered Indians at Fort Laramie. The Earps settled in San Bernardino, where Nicholas bought a ranch. It was assumed that Wyatt would study to be a lawyer, but instead he became a stagecoach driver for the Banning Stage Line. He traveled between Los Angeles and Prescott, Arizona. In 1868, Wyatt went to work for the Union Pacific Railroad in Wyoming, where he was able to save some money. In 1870, he returned to Monmouth, where he married a girl named Urilla Sutherland on January 10, 1870. Sadly, she died a few months after their marriage from typhoid. After the death of his wife, Earp moved on to Lamar, Missouri, where he worked as the town Marshall for a year. Ellsworth was mean, and it was ugly. The stench of the its streets fell second to the odor of the unbathed saddle tramps who had just delivered 150,000 cattle from San Antonio to its freight yards. Adding to these smells were the blends of whisky, tanning leather, kerosene and carved carcasses, a revolting combination. Gunfights were spontaneous, either over a woman or a card game. When Wyatt crossed the Smoky Hill River into Ellsworth in 1873, he may have remembered the "rules of the gunman," but had no intention of employing them. The two main â€Å"rules of a gunman† were to take his time and always be armed. Although many people had warned him that it would be naive to go westward without being properly armed, Wyatt didn’t own a gun. All he hoped for was to find a peaceable job. But, only hours after hitching his horse in town he began to wonder if perhaps everyone was right. The most boisterous spot in town was Brennan’ s Saloon, off Ellsworth Square; its faro and poker tables buzzed 24 hours, bartenders tapped beer and ... ...rnia. Wyatt Earp died on January 13, 1929, and his fame as a lawman has continued to grow since his death. Wyatt Earp literally shot his way into the hearts of Western America. He is familiar to the nation’s people, young and old. From Ellsworth, Kansas to Tombstone, Arizona, he cleaned the streets of desperadoes in town after town. He shot coolly, he shot straight, and he shot deadly, but only in self-defense. Like any other person whose reputation leaned on firepower, there were those who wanted to test, to see if their draw was a split second quicker or if they could find a weak spot. Wyatt put many of their doubts to rest. When the history of the western lawmen is placed in view, Earp’s name leads the parade of Hickok, Masterson, Garrett, Tilghman and all the rest. Bibliography The Wild West. 12 Mar. 2000. 30 Apr 2001 http://www.thewildwest.org/ The O.K. Coral. 5 Jan. 2001. 30 Apr. 2001 http://www.tombstone-epitaph.com/ Tombtown. 2 May 2001. 2 May 2001 http://www.tombtown.com/bios/wyatt.htm Tefertiller, Casey. Wyatt Earp: The Life behind the Legend. Wiley, John and Sons. 1998 West, Paul. O.K. Corral, the Earps and Doc Holliday. Simon and Schuster Trade. 2000

Best Practice Cases in Branding Essay

Kevin Lane Keller (born 23 June 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002 & 2008), a widely-used text on brand management. The book is focused on the â€Å"how to† and â€Å"why† of brand management, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. He has published his research in the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research. In addition, Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler’s market-leading text Marketing Management. Keller was formerly on the faculty at the Stanford Graduate School of Business, the University of California, Berkeley and the University of North Carolina at Chapel Hill. He has served as a visiting professor at Duke University and the Australian Graduate School of Management. He is an alumnus of Cornell University, Carnegie-Mellon University and Duke University. In the private sector, Keller often acts as a consultant on branding, speaks at industry conferences, and helps to manage the rock band The Church. Keller currently resides in Etna, New Hampshire. Books by Kevin Lane Keller (chronological order) Kotler, Philip/Keller, Kevin Lane: Marketing Management, 13th edition, Upper Saddle River, NJ: Prentice-Hall 2009. Keller, Kevin Lane: Strategic Brand Management, 3rd edition, Upper Saddle River, NJ: Prentice-Hall 2008. Keller, Kevin Lane: Best Practice Cases in Branding, 3rd ed., Upper Saddle River, NJ: Prentice-Hall 2008.

In Dreams Begin Responsibilities

Svetlana Sidorova Professor Grossman Eng 201-534 October 19, 2012 In â€Å"In Dreams Begin Responsibilities† Delmore Schwartz works with themes illusion, status and changes. He does this through mother, father and light. Schwartz is saying that most of the people are infantile and weak because they cannot accept the reality of life. Through the mother, we see that dreaming may lead to a painful disappointment. The mother has an unrealistic image of her and her future husband as an idyllic, respectable and happy couple, which is not true in reality. â€Å"†¦ avoiding the riotous amusements being beneath the dignity of so dignified couple†.She is trying to make an image of herself as an intelligent, domestic and interesting woman, which shows that she is not open and free with her fiance. â€Å"†¦according to her principles of economy and housewifeliness†. The mother also has fantasies about the proposal moment, taken from the love novels she reads, which were destroyed by actual proposal in the middle of a conversation on Coney Island. â€Å"†¦ she†¦begins to cry†. Perceiving the world only through prism of our expectations and wishes may lead to a fatal mistakes and wrong decisions which will afterwards turn the life into a disaster.Through the father is shown a high position in a society will not necessary bring a happiness. The father does not love his future wife but he wants to merry her only because she is from a good and respectable family. â€Å"†¦My father thinks of my mother†¦ and of the pride which will be his when he introduces her to his family†. The only thing he cares about is how to make money and what they will bring to him. â€Å"My father tells my mother how much money he has made†¦Ã¢â‚¬  his ambitious to become rich and dignified are so high that he is able to do everything to reach it, even it goes separately from his feelings and senses. His clothes are newly pressed, a nd his tie is too high in his high collar†. The high range social position will not bring a respect and aspirations without heart will cause eventually a disappointment in them.The light symbol represent that, even in darkness, it is always a chance to reorganize the present and comprehend the truth. In a photographer’s booth, we see the symbol of light where parents are able to look on themselves from the side and they have a possibility to understand that they are intolerable to each other. The place is shadowed in the mauve light which is apparently necessary†. Unfortunately, they know it from the beginning but they don not want to accept it because it will disturb already chosen path. â€Å"†¦and finally, shocked by their indifference†. The only son, who is going to start an adult life, able to summarize the parents mistakes and to build his future in the light of love, hope and faith. â€Å"†¦into the cold light, I woke up†. No matter what and when we are always know where is the light but sometimes it is easier to wander in a gloom then to find strength to look at the sun.Schwartz beliefs, that most of the people live with false creeds, imaginary definitions of life and pretensions to others. In â€Å"In Dreams Begin Responsibilities†, the mother and father know that they are a bad match to each other, but they close their eyes on these trays if light because they do not have a potency to change what is already established. The author is saying that we always have to follow our sense of rightness, even if it hearts our eyes, otherwise we will waste the life and we will never reach the whole beauty and glory of our unique personality.